Best SEO Tool Deals & Discounts 2026
What 22 SEO tools really cost, read from each vendor's own pricing page, with the plan limits and catches that change the bill. Written for freelancers and small agencies.
Entry prices for the tools people ask about most
Cheapest paid plan, as published by each vendor.
- Semrush£113.40/moChecked 31 Oct 2026 on semrush.comGBP, as published
- Ahrefs£23/moChecked 31 Oct 2026 on ahrefs.comGBP, as published
- SE Ranking£95/moChecked 31 Oct 2026 on seranking.comGBP, as published
- Mangools$61/moChecked 31 Oct 2026 on mangools.comUSD
- Moz Pro$49/moChecked 31 Oct 2026 on moz.comUSD
- Surfer SEO$59/moChecked 31 Oct 2026 on surferseo.comUSD
Start with the job you need done
Most freelancers need one or two of these, not all six. Pay for a full suite only when you will use most of it.
- Keyword ResearchTools for finding keywords, analysing search volume, and assessing ranking difficulty8 tools: Semrush, Ahrefs, Mangools and more
- Backlink AnalysisTools for analysing backlink profiles, finding link opportunities, and monitoring your link health6 tools: Ahrefs, Semrush, Moz Pro and more
- Rank TrackingTools for monitoring keyword positions across search engines and locations6 tools: Semrush, SE Ranking, Serpstat and more
- Technical SEO & Site AuditTools for crawling sites, finding technical issues, and improving site health5 tools: Semrush, Ahrefs, Seobility and more
- Content OptimisationTools for optimising content against top-ranking pages using NLP and SERP analysis4 tools: Surfer SEO, WriterZen, Rank Math Pro and more
- All-in-One SEO PlatformsComprehensive platforms covering keyword research, backlinks, rank tracking, site audit, and reporting6 tools: Semrush, Ahrefs, SE Ranking and more
What fits your budget
USD recurring plans, cheapest entry plan first. Tools priced in other currencies (Semrush, Ahrefs, SE Ranking, Rank Math Pro, Seobility, Ubersuggest, Majestic, Yoast SEO) are on the price scale below.
Free to start
8 toolsFree tools, plus the limited free tiers of paid suites. Most cover one job well rather than everything.
- Google Search ConsoleFree planEvery website owner. GSC should be connected to every site from day one
- Rank Math ProFree planMost WordPress site owners. The free version is worth installing on its own
- Yoast SEOFree planWordPress site owners who want the simplest possible SEO plugin setup
- AhrefsFree planSEO professionals whose work centres on backlink analysis and who want detailed link data
- UbersuggestFree planComplete beginners who want to learn SEO with guided tutorials and a simple interface
- SeobilityFree planSite owners who need technical SEO auditing on a budget, or as a complement to keyword-focused tools
- MangoolsFree planBloggers, niche site builders, and freelancers who want keyword research without the Semrush price tag
- SemrushFree planAgencies and serious marketers who need everything in one platform and can justify the investment
Under $30 a month
2 toolsSingle-job tools and plugins. Usually enough for one site or a small client list.
$30 to $99 a month
5 toolsEntry plans of fuller toolkits. Check project, keyword and user limits before committing.
- SpyFufrom $39/moPPC-led marketers and small agencies who want competitors' Google Ads keyword and ad-copy history alongside organic rankings
- Moz Profrom $49/moSEOs who value the DA metric and want a familiar, established platform with strong educational resources
- Surfer SEOfrom $59/moContent teams and agencies who publish regularly and want data-backed optimisation on every piece
- Mangoolsfrom $61/moBloggers, niche site builders, and freelancers who want keyword research without the Semrush price tag
- Morningscorefrom $69/moSmall business owners and marketing managers who find traditional SEO tools overwhelming
$100 a month and up
3 toolsAll-in-one suites and specialist content tools. Worth it when the work bills for it.
- Serpstatfrom $129/moBudget-conscious SEOs who want all-in-one features without the Semrush price tag
- Clearscopefrom $129/moContent teams at agencies or mid-sized companies who prioritise report quality and writer experience over price
- Similarwebfrom $199/moMarketers and analysts who need competitors' traffic, channel and market-share estimates, with SEO and AI visibility tools on top
Every entry price on one scale
Entry price, cheapest first
- Google Search Consolefree
- KeySearch$24/mo
- LowFruits$29.90/mo
- SpyFu$39/mo
- Moz Pro$49/mo
- Surfer SEO$59/mo
- Mangools$61/mo
- Morningscore$69/mo
- Clearscope$129/mo
- Serpstat$129/mo
- Similarweb$199/mo
- Semrush: £113.40/mo (priced in GBP; not placed on the monthly USD scale)
- Ahrefs: £23/mo (priced in GBP; not placed on the monthly USD scale)
- SE Ranking: £95/mo (priced in GBP; not placed on the monthly USD scale)
- Rank Math Pro: €7.99/mo, yearly (priced in EUR; not placed on the monthly USD scale)
- WriterZen: $135 once (one-time purchase; not placed on the monthly USD scale)
- Seobility: €59.90/mo (priced in EUR; not placed on the monthly USD scale)
- Ubersuggest: £29/mo (priced in GBP; not placed on the monthly USD scale)
- Majestic: £39.99/mo (priced in GBP; not placed on the monthly USD scale)
- Yoast SEO: £9.90/mo, yearly (priced in GBP; not placed on the monthly USD scale)
- Google Keyword Planner: no published price; see the vendor
- Google Trends: no published price; see the vendor
Down to two? Compare them side by side
Each comparison has category calls, every plan price and who should pick which.
- SE Ranking vs SemrushSE Ranking£95/moSemrush£113.40/mo
- Semrush vs Moz ProSemrush£113.40/moMoz Pro$49/mo
- Ahrefs vs SemrushAhrefs£23/moSemrush£113.40/mo
- Mangools vs AhrefsMangools$61/moAhrefs£23/mo
- Mangools vs SemrushMangools$61/moSemrush£113.40/mo
- Serpstat vs SE RankingSerpstat$129/moSE Ranking£95/mo
See all comparisonsSee every tool reviewPaid tools vs free alternatives
Ways to pay less for the same tool
Billing choices, trials and discounts that are published on vendors' own terms.
- Black Friday 2026 offersEach vendor’s announced offer, last year’s offer and the normal price.
- What SEO tools actually costPrice ranges by tier, so you know what a normal bill looks like.
- Annual or monthly billing?When paying upfront saves money and when it locks you in.
- Tools with free trialsTest on a real project before you pay anything.
- Student discountsProgrammes for students and educators.
- Coupons and discountsOffers listed on vendors’ own terms, and what they really save.
- Bundles and stacksPairing cheaper single-job tools instead of one big suite.
How this guide works
Prices come from the vendor
Each price is read from the vendor's own pricing page. The date and source link are on every tool page, and gaps are marked rather than guessed.
Picks are editorial
Recommendations are judgements about fit and value from published features and limits. They are not lab tests or user ratings.
Commissions never set the price
Some vendor links may be affiliate links. That never changes what you pay. About the editor and how the site is paid for.