Category by category
| Category | Serpstat | SE Ranking |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | Stronger | – |
| Ease of use | – | Stronger |
| Starting price | from $129/mo | from £95/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- SE Ranking includes content tools and white-label reporting. Serpstat has keyword clustering; both cover the standard SEO toolkit
- Backlinks
- SE Ranking's backlink database is slightly more complete. Both tools trail Ahrefs and Semrush significantly
- Keywords
- Serpstat's keyword clustering feature automatically groups related keywords into content silos, a genuine differentiator that SE Ranking lacks
- Pricing
- Cheapest paid plans: Serpstat $129/mo, SE Ranking £95/mo. The vendors publish prices in different currencies, so neither is called cheaper here. Plan limits are in the tables below.
- Ease of use
- SE Ranking has a more modern, cleaner interface. Serpstat works but the UI feels dated in comparison
Side by side
| Detail | Serpstat | SE Ranking |
|---|---|---|
| Cheapest paid plan | Team, $129/mo | Core, £95/mo |
| Paid plans | 3 | 2 |
| Sites or projects (that plan) | Unlimited | 10 |
| Tracked keywords (that plan) | 50,000 position checks/month (page also shows 99,999) | 2,000 |
| Users included (that plan) | 3 | 1 |
| Audit or crawl allowance (that plan) | 150,000 pages to audit | 250,000 pages/month |
| Other limits (that plan) | 500 searches/day; 1,500 AI Visibility checks/month; API access | 25K API credits and MCP access; 25 AI prompts daily |
| Free plan | No | not published |
| Free trial | 7 days, card needed | 14 days |
| Money-back guarantee | not published | No; payments are non-refundable except where the service was not delivered as promised |
| Currency shown | USD | GBP |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Serpstat and SE Ranking cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Serpstat | SE Ranking |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Team: $1,200 | Core: £912 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | Team: $1,200 | Core: £912 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Team: $1,200 | Growth: £2,006.40 |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Serpstat and SE Ranking plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Serpstat Team | $129 | $100 | Unlimited | 50,000 position checks/month (page also shows 99,999) | 3 |
| Serpstat Team x2 | $209 | $169 | Unlimited | 100,000 position checks/month | 6 |
| Serpstat Agency | $499 | $410 | Unlimited | 500,000 position checks/month | 30 |
| SE Ranking Core | £95 | £76 | 10 | 2,000 | 1 |
| SE Ranking Growth | £209 | £167.20 | 30 | 5,000 | 3 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Checked on vendor siteSerpstat: prices read from serpstat.com on .
- Checked on vendor siteSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted.
Serpstat Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
SE Ranking Black Friday 2026
Coming, no terms yet. SE Ranking’s Black Friday page says “Coming soon”, with no terms yet. (seranking.com)
Last confirmed offer (2024): 20% off yearly plans plus an extra 20% Black Friday saving (first-time customers). Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Serpstat if
You want the best value all-in-one SEO platform with a clean interface and solid performance across all areas
Serpstat plans and catchesPick SE Ranking if
Keyword clustering and automatic content silo planning is a core part of your content strategy workflow
SE Ranking plans and catchesThe verdict
This is the closest head-to-head on the site. SE Ranking and Serpstat are priced identically and cover the same ground. Serpstat wins on keyword clustering. If you primarily use keyword research to plan content calendars and want automatic topic grouping, Serpstat's clustering saves real time. For everything else, SE Ranking's cleaner experience tips the balance.