SEO tool reviews
All 22 tools on this site in one list. Each review has the plan prices from the vendor's own page, the first-year cost, what can make it cost more and who should skip it.
22 tools shown
| Tool | Best for | Entry price | Prices checked | Comparisons |
|---|---|---|---|---|
| Ahrefs | SEO professionals whose work centres on backlink analysis and who want detailed link data | £23/mo | 31 Oct 2026 | 10 comparisons |
| Clearscope | Content teams at agencies or mid-sized companies who prioritise report quality and writer experience over price | $129/mo | 31 Oct 2026 | 2 comparisons |
| Google Keyword Planner | Google Ads campaign planning and as a free starting point for broad keyword research | no published price | 3 Oct 2026 | 2 comparisons |
| Google Search Console | Every website owner. GSC should be connected to every site from day one | free | 3 Oct 2026 | 2 comparisons |
| Google Trends | Validating keyword seasonality, identifying trending topics, and comparing brand interest over time | no published price | 3 Oct 2026 | 1 comparison |
| KeySearch | New bloggers and niche site builders who want to keep their SEO tool budget as small as possible | $24/mo | 31 Oct 2026 | 4 comparisons |
| LowFruits | New site owners hunting for low-competition keywords they can realistically rank for | $29.90/mo | 31 Oct 2026 | 5 comparisons |
| Majestic | Link building specialists who need Trust Flow metrics and historic backlink data | £39.99/mo | 31 Oct 2026 | 4 comparisons |
| Mangools | Bloggers, niche site builders, and freelancers who want keyword research without the Semrush price tag | $61/mo | 31 Oct 2026 | 9 comparisons |
| Morningscore | Small business owners and marketing managers who find traditional SEO tools overwhelming | $69/mo | 31 Oct 2026 | 3 comparisons |
| Moz Pro | SEOs who value the DA metric and want a familiar, established platform with strong educational resources | $49/mo | 31 Oct 2026 | 7 comparisons |
| Rank Math Pro | Most WordPress site owners. The free version is worth installing on its own | €7.99/mo, yearly | 3 Oct 2026 | 2 comparisons |
| SE Ranking | Small agencies and freelancers who want Semrush-like features at a lower price | £95/mo | 31 Oct 2026 | 6 comparisons |
| Semrush | Agencies and serious marketers who need everything in one platform and can justify the investment | £113.40/mo | 31 Oct 2026 | 14 comparisons |
| Seobility | Site owners who need technical SEO auditing on a budget, or as a complement to keyword-focused tools | €59.90/mo | 31 Oct 2026 | 4 comparisons |
| Serpstat | Budget-conscious SEOs who want all-in-one features without the Semrush price tag | $129/mo | 31 Oct 2026 | 5 comparisons |
| Similarweb | Marketers and analysts who need competitors' traffic, channel and market-share estimates, with SEO and AI visibility tools on top | $199/mo | 31 Oct 2026 | 1 comparison |
| SpyFu | PPC-led marketers and small agencies who want competitors' Google Ads keyword and ad-copy history alongside organic rankings | $39/mo | 31 Oct 2026 | 2 comparisons |
| Surfer SEO | Content teams and agencies who publish regularly and want data-backed optimisation on every piece | $59/mo | 31 Oct 2026 | 4 comparisons |
| Ubersuggest | Complete beginners who want to learn SEO with guided tutorials and a simple interface | £29/mo | 31 Oct 2026 | 7 comparisons |
| WriterZen | Content creators who want an end-to-end workflow from keyword research to AI-assisted draft | $135 once | 3 Oct 2026 | 3 comparisons |
| Yoast SEO | WordPress site owners who want the simplest possible SEO plugin setup | £9.90/mo, yearly | 31 Oct 2026 | 1 comparison |
Prices are shown in the currency each vendor published. Swipe sideways to see every column.