Semrush is one of the best-known all-in-one SEO platforms, covering keyword research, backlinks, site audits, content tools and PPC research in one subscription. It is also priced for professionals, so it is not the right fit for everyone. If you are looking for a Semrush discount, this page sets out the offer types Semrush publishes, how the pricing works once you factor in billing terms, extra users and add-ons, and whether it suits your situation. For many smaller sites it does not, so we also point to cheaper tools that cover the core jobs. The plan table on this page shows current prices and the date they were checked.
Best for
Agencies and serious marketers who need everything in one platform and can justify the investment
Skip it if
You only need keyword research: Mangools covers that specific job at a lower price with a simpler interface
Semrush Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
No Black Friday offer from Semrush has been found on its own site for 2024 or 2025.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Semrush pricing plans
| Plan | Billed monthly | Billed yearly, per month | Year 1 total, monthly billing | Year 1 total, yearly billing |
|---|---|---|---|---|
| SEO | £113.40 | £95.07 | £1,360.80 | £1,140.84 |
| Starter | £161.25 | £133.84 | £1,935 | £1,606.08 |
| Pro+ | £242.28 | £201.09 | £2,907.36 | £2,413.08 |
| Advanced | not published | not published | not published | not published |
First-year figures are list prices before tax, add-ons or extra seats. "Not published" means the vendor's page did not show that option; it is not assumed to be free. Swipe sideways to see every column.
Not sure which plan covers your sites and keywords? Use the plan finder
- Prices read from vendor site; some terms not published thereSemrush: prices read from semrush.com on . Shown in GBP as the vendor displayed it; not converted.
What can make it cost more
- Extra users start at £36 a month, and report add-ons cost more on top.
- The SEO and Starter plans list the same 5 sites and 500 tracked keywords. Check what Starter adds before paying the higher price.
- The free trial lasts 7 days and takes a refunded card check. The Advanced plan is now quoted on request.
| Plan | Projects or sites | Tracked keywords | Other published limits |
|---|---|---|---|
| SEO | 5 | 500 | Basic keyword research and competitor analysis; AI search tracking |
| Starter | 5 | 500 | 50 AI prompts tracked daily; 300 AI visibility reports/day; MCP access |
| Pro+ | 15 | 1,500 | 100 AI prompts tracked daily; historical data; content optimisation |
| Advanced | 40+ | 5,000+ | Custom pricing (request demo); team users; API; unlimited AI prompts |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Strengths and drawbacks
What you get
- Broad feature set in one dashboard: keyword research, backlinks, site audit, content tools, PPC research and social
- Keyword and competitor data across many countries, useful for multi-market research
- Built-in content marketing toolkit with SEO Writing Assistant, topic research and brand monitoring
What holds it back
- The entry plan is priced for professionals, which is steep for a solo blogger or a freelancer just starting out
- The number of modules creates a learning curve, so expect a settling-in period before you navigate it comfortably
- Lower-tier plans cap projects and tracked keywords, so agencies can hit plan limits quickly
The verdict
Semrush suits teams that will use several of its modules, since it can stand in for separate keyword, backlink, audit and content tools. Solo site owners often pay for features they will not touch. Our view: list the modules you actually need before committing to a paid plan.
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Semrush compared with its rivals on price
Each row shows the cheapest plan that publishes its site and keyword limits, so the prices compare like with like.
| Tool | Price of that plan | Sites or projects | Tracked keywords | Full comparison |
|---|---|---|---|---|
| SemrushSEO plan | £113.40/mo | 5 | 500 | This page |
| AhrefsLite plan | £99/mo | 5 non-verified, unlimited verified | 750 | Ahrefs vs Semrush |
| Moz ProStarter plan | $49/mo | 1 | not published | Semrush vs Moz Pro |
| UbersuggestIndividual plan | £29/mo | 1 | 125 per project | Ubersuggest vs Semrush |
| SerpstatTeam plan | $129/mo | Unlimited | 50,000 position checks/month (page also shows 99,999) | Semrush vs Serpstat |
| MangoolsBasic plan | $61/mo | not published | 200 | Mangools vs Semrush |
| SE RankingCore plan | £95/mo | 10 | 2,000 | SE Ranking vs Semrush |
Prices are shown in the currency each vendor published. Swipe sideways to see every column.