Serpstat flies under the radar because it lacks the marketing reach of Semrush or the following of Ahrefs. As a lower-priced all-in-one SEO platform, though, it deserves more attention than it gets. Its keyword clustering and competitor analysis features are its strongest points, and it can work as a secondary tool alongside a larger suite. Here is the breakdown: what is good, where it falls short, and who should consider it. The plan table on this page shows current prices and the date they were checked.
Best for
Budget-conscious SEOs who want all-in-one features without the Semrush price tag
Skip it if
You need best-in-class backlink data or a modern, polished interface
Serpstat Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Serpstat pricing plans
| Plan | Billed monthly | Billed yearly, per month | Year 1 total, monthly billing | Year 1 total, yearly billing |
|---|---|---|---|---|
| Team | $129 | $100 | $1,548 | $1,200 |
| Team x2 | $209 | $169 | $2,508 | $2,028 |
| Agency | $499 | $410 | $5,988 | $4,920 |
First-year figures are list prices before tax, add-ons or extra seats. Swipe sideways to see every column.
Not sure which plan covers your sites and keywords? Use the plan finder
- Checked on vendor siteSerpstat: prices read from serpstat.com on .
What can make it cost more
- The headline prices assume yearly billing. Paying month to month costs more.
- The free trial needs a card, takes a refunded $1 check and renews automatically after 7 days unless you cancel.
- The Agency plan has no free trial. The cheaper Individual plan is no longer shown on the pricing page.
- Extra AI Visibility checks cost $20 per 1,000.
| Plan | Projects or sites | Tracked keywords | Users included | Audit or crawl allowance | Other published limits |
|---|---|---|---|---|---|
| Team | Unlimited | 50,000 position checks/month (page also shows 99,999) | 3 | 150,000 pages to audit | 500 searches/day; 1,500 AI Visibility checks/month; API access |
| Team x2 | Unlimited | 100,000 position checks/month | 6 | 300,000 pages to audit | 1,000 searches/day; 1,500 AI Visibility checks/month; 400,000 API credits |
| Agency | Unlimited | 500,000 position checks/month | 30 | 1,500,000 pages to audit per month | 5,000 searches/day; 1,500 AI Visibility checks/month; white label reports |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Strengths and drawbacks
What you get
- One of the lower-priced all-in-one platforms with real depth
- Competitor analysis and keyword clustering features are strong for the price
- Free plan available with limited queries, so you can test without commitment
What holds it back
- UI feels dated compared to newer tools. Functional but clunky in places
- Backlink data is less extensive than Ahrefs or Semrush
- Support availability varies, so check channels and hours before relying on it for client work
The verdict
Serpstat is a solid budget all-in-one tool. The keyword clustering and competitor features are strong for the price point. But the UI needs work and the backlink data is a tier below the biggest suites. Good value, not best-in-class.
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Serpstat compared with its rivals on price
Each row shows the cheapest plan that publishes its site and keyword limits, so the prices compare like with like.
| Tool | Price of that plan | Sites or projects | Tracked keywords | Full comparison |
|---|---|---|---|---|
| SerpstatTeam plan | $129/mo | Unlimited | 50,000 position checks/month (page also shows 99,999) | This page |
| SemrushSEO plan | £113.40/mo | 5 | 500 | Semrush vs Serpstat |
| AhrefsLite plan | £99/mo | 5 non-verified, unlimited verified | 750 | Serpstat vs Ahrefs |
| Moz ProStarter plan | $49/mo | 1 | not published | Serpstat vs Moz Pro |
| KeySearchStarter plan | $24/mo | not published | 80 | KeySearch vs Serpstat |
| SE RankingCore plan | £95/mo | 10 | 2,000 | Serpstat vs SE Ranking |
Prices are shown in the currency each vendor published. Swipe sideways to see every column.