Morningscore is aimed at people who say they do not understand SEO. It turns keyword research, site audits and competitor analysis into missions with scores, which sounds gimmicky until you consider a non-technical business owner who needs a clear next step without asking for help. It is not built as a daily driver for experienced SEOs, but it is designed well for its target audience. Here is what it does, how its plans are structured, and who should pick something else.
Best for
Small business owners and marketing managers who find traditional SEO tools overwhelming
Skip it if
You're an experienced SEO who wants raw data and advanced features. The gamification will slow you down
Morningscore Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Morningscore pricing plans
| Plan | Billed monthly | Billed yearly, per month | Year 1 total, monthly billing | Year 1 total, yearly billing |
|---|---|---|---|---|
| Lite | $69 | not published | $828 | $690 |
| Business | $99 | not published | $1,188 | $990 |
| Pro | $159 | not published | $1,908 | $1,590 |
| Premium | $299 | not published | $3,588 | $2,990 |
First-year figures are list prices before tax, add-ons or extra seats. "Not published" means the vendor's page did not show that option; it is not assumed to be free. Swipe sideways to see every column.
Not sure which plan covers your sites and keywords? Use the plan finder
- Checked on vendor siteMorningscore: prices read from morningscore.io on .
What can make it cost more
- Prices exclude VAT. Yearly billing gives 2 months free but binds you for 12 months.
- Cancel before the next invoice to avoid another payment.
| Plan | Projects or sites | Tracked keywords | Users included | Audit or crawl allowance | Other published limits |
|---|---|---|---|---|---|
| Lite | 3 | 100 | 2 | 250 pages limit; 5 full page scans/month | 10 tracked AI prompts; 100 AI credits |
| Business | 10 | 500 | 4 | 5,000 pages limit; 15 full page scans/month | 100 tracked AI prompts; 1,000 AI credits |
| Pro | 30 | 2,000 | 10 | 25,000 pages limit; 50 full page scans/month | 500 tracked AI prompts; 5,000 AI credits |
| Premium | 100 | 5,000 | 20 | 25,000 pages limit; 50 full page scans/month | 2,000 tracked AI prompts; 20,000 AI credits |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Strengths and drawbacks
What you get
- Gamified interface with missions and scores makes SEO approachable for non-technical users
- Health score and mission system point you to what to fix next, which helps avoid analysis paralysis
What holds it back
- Data depth is a tier below Semrush, Ahrefs, and even SE Ranking
- Gamification can feel gimmicky if you're an experienced SEO professional
- Smaller keyword database than competitors at the same price point
The verdict
Morningscore is built for people who do not identify as SEOs but need to do SEO. If Semrush feels intimidating, Morningscore's gamified approach can help. Power users will find it limiting.
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Morningscore compared with its rivals on price
Each row shows the cheapest plan that publishes its site and keyword limits, so the prices compare like with like.
| Tool | Price of that plan | Sites or projects | Tracked keywords | Full comparison |
|---|---|---|---|---|
| MorningscoreLite plan | $69/mo | 3 | 100 | This page |
| MangoolsBasic plan | $61/mo | not published | 200 | Morningscore vs Mangools |
| SE RankingCore plan | £95/mo | 10 | 2,000 | Morningscore vs SE Ranking |
| SeobilityPremium plan | €59.90/mo | 3 | 300 | Morningscore vs Seobility |
Prices are shown in the currency each vendor published. Swipe sideways to see every column.