SpyFu is built around competitor research: the keywords rivals rank for and buy in Google Ads, the ad copy they test, and how that has changed over the years. It also includes weekly rank tracking and a site audit. The plan table on this page shows SpyFu's published prices and limits, read from its pricing page, and the catches that change the bill.
Best for
PPC-led marketers and small agencies who want competitors' Google Ads keyword and ad-copy history alongside organic rankings
Skip it if
You need traffic and market-share estimates across whole industries, or daily rank tracking
SpyFu Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
SpyFu pricing plans
| Plan | Billed monthly | Billed yearly, per month | Year 1 total, monthly billing | Year 1 total, yearly billing |
|---|---|---|---|---|
| Basic | $39 | $29 | $468 | $348 |
| Pro + AI | $119 | $89 | $1,428 | $1,068 |
| Team / Agency | $249 | $187 | $2,988 | $2,244 |
First-year figures are list prices before tax, add-ons or extra seats. Swipe sideways to see every column.
Not sure which plan covers your sites and keywords? Use the plan finder
- Checked on vendor siteSpyFu: prices read from spyfu.com on .
What can make it cost more
- On monthly billing, Pro + AI is advertised at $59 for the first month, then $119 a month.
- Each extra user costs more on every plan.
- Yearly billing ("3 months free") is paid up front for the year.
| Plan | Projects or sites | Tracked keywords | Users included | Audit or crawl allowance | Other published limits |
|---|---|---|---|---|---|
| Basic | 1 Live Site tracking project | 5k weekly tracked keyword rankings | 1 user ($15 per additional user, comparison table) | 50k crawl pages / month (max 500 pages per crawl) | 10k row search results and exports; 10 automated reports; 1,000 AI fixes / month; 1 connected site; 250 advanced sales leads exports; RivalFlow 0 sites; ChatGPT integration and AI Brand Monitoring 'Limited'; weekly audit schedule; annual card: 'Save $120 per year' |
| Pro + AI | 10 Live Site tracking projects | 15k weekly tracked keyword rankings | 1 user included ($30 for each additional) | 500k crawl pages / month (max 10k pages per crawl) | Unlimited search results and exports; 100 automated reports; 5,000 AI fixes / month; 3 connected sites; RivalFlow 1 site; $40 included API credits; 500 sales leads exports; monthly billing shows '$59 /1st month' then '$119/month thereafter'; annual card: 'Save $360 per year' |
| Team / Agency | Unlimited Live Site tracking projects | 50k weekly tracked keyword rankings | 5 users included ($30 for each additional) | 2M crawl pages / month (max 10k pages per crawl) | Unlimited search results, exports and automated reports; 10,000 AI fixes / month; 5 connected sites; RivalFlow 5 sites; $100 included API credits; 1000 sales leads exports; daily audit schedule; annual card: 'Save $744 per year' |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Strengths and drawbacks
What you get
- Shows the keywords competitors buy in Google Ads and the ad copy they test, with years of history
- The entry plan includes 5,000 weekly tracked keywords and a site audit
- A 30-day money-back guarantee and no contracts, per the pricing page
What holds it back
- Rank tracking on every plan is weekly, not daily
- The homepage and the pricing page state different lengths of historical data
The verdict
SpyFu is a low-cost way to see what competitors do in Google Ads and organic search. Its entry plan includes generous weekly tracking limits for the price. Buyers who need traffic estimates or daily rank tracking should look at a fuller suite.
Some vendor links may earn this site a commission. It never changes your price. How this site is paid for.
SpyFu compared with its rivals on price
Each row shows the cheapest plan that publishes its site and keyword limits, so the prices compare like with like.
| Tool | Price of that plan | Sites or projects | Tracked keywords | Full comparison |
|---|---|---|---|---|
| SpyFuBasic plan | $39/mo | 1 Live Site tracking project | 5k weekly tracked keyword rankings | This page |
| SemrushSEO plan | £113.40/mo | 5 | 500 | Semrush vs SpyFu |
| AhrefsLite plan | £99/mo | 5 non-verified, unlimited verified | 750 | Ahrefs vs SpyFu |
Prices are shown in the currency each vendor published. Swipe sideways to see every column.