Rank Math Pro
A feature-rich WordPress SEO plugin and popular Yoast alternative
Best for: Most WordPress site owners. The free version is worth installing on its own
4 tools compared
Free SEO Tools Tools 2026
Many 'free SEO tools' lists are really ads for paid plans with tiny free tiers. Every tool here has a free version or free plan that can do useful work, though each vendor sets its own limits and changes them over time. If you're starting out or running SEO on a shoestring, these tools will get you further than you'd expect.
The tools, one by one
Seobility
Technical SEO audit tool with a generous free tier
Best for: Site owners who need technical SEO auditing on a budget, or as a complement to keyword-focused tools
Ubersuggest
Neil Patel's freemium SEO tool for beginners and small businesses
Best for: Complete beginners who want to learn SEO with guided tutorials and a simple interface
Serpstat
Growth hacking SEO platform with strong competitor analysis
Best for: Budget-conscious SEOs who want all-in-one features without the Semrush price tag
Feature coverage
| Feature | Rank Math Pro | Seobility | Ubersuggest | Serpstat |
|---|---|---|---|---|
| Keyword research | Not included | Not included | Included | Included |
| Backlink analysis | Not included | Included | Included | Included |
| Rank tracking | Included | Included | Included | Included |
| Site audit | Not included | Included | Included | Included |
| Content tools | Included | Not included | Included | Not included |
| Competitor analysis | Not included | Not included | Included | Included |
| Local SEO | Included | Not included | Not included | Not included |
| Reporting | Not included | Included | Not included | Included |
| White-label reports | Not included | Not included | Not included | Not included |
| API access | Not included | Not included | Not included | Included |
Coverage as recorded in our tool data; depth varies by plan. Swipe sideways to see every tool.
- Prices read from vendor site; some terms not published thereRank Math Pro: prices read from rankmath.com on . Shown in EUR as the vendor displayed it; not converted.
- Checked on vendor siteSeobility: prices read from seobility.net on . Shown in EUR as the vendor displayed it; not converted.
- Checked on vendor siteUbersuggest: prices read from app.neilpatel.com and ubersuggest.com on . Shown in GBP as the vendor displayed it; not converted.
- Checked on vendor siteSerpstat: prices read from serpstat.com on .