Similarweb is a web intelligence platform. Every plan estimates traffic, engagement and marketing channels for any website, and the higher self-serve plans add keyword research, rank tracking, site audits, backlinks and AI search visibility. The plan table on this page shows Similarweb's published self-serve prices, read from its pricing page, and what each plan leaves out.
Best for
Marketers and analysts who need competitors' traffic, channel and market-share estimates, with SEO and AI visibility tools on top
Skip it if
You mainly need keyword research, backlinks and rank tracking on a budget, or more than 6 months of history without a custom contract
Similarweb Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Similarweb pricing plans
| Plan | Billed monthly | Billed yearly, per month | Year 1 total, monthly billing | Year 1 total, yearly billing |
|---|---|---|---|---|
| Competitive Intelligence | $199 | $125 | $2,388 | $1,500 |
| Competitive Intel & SEO & AEO | $399 | $333 | $4,788 | $3,996 |
| Competitive Intel, SEO & AEO & Ads | $649 | $542 | $7,788 | $6,504 |
| Businesses & Enterprises (custom) | not published | not published | not published | not published |
First-year figures are list prices before tax, add-ons or extra seats. "Not published" means the vendor's page did not show that option; it is not assumed to be free. Swipe sideways to see every column.
Not sure which plan covers your sites and keywords? Use the plan finder
- Checked on vendor siteSimilarweb: prices read from similarweb.com and support.similarweb.com on .
What can make it cost more
- The entry Competitive Intelligence plan covers traffic data only. SEO tools start on the $399 a month plan.
- The 7-day free trial needs a card and bills automatically when it ends.
- Switching to yearly billing means emailing Similarweb support.
| Plan | Users included | Other published limits |
|---|---|---|
| Competitive Intelligence | 1 User | 3 months of historical data; 100 monthly data credits; Website Performance, Traffic & Engagement, Customer Demographics, Marketing Channels Overview, Competitor Alerts. No SEO tools on this tier. |
| Competitive Intel & SEO & AEO | 1 User | 6 months of historical data; 100 monthly data credits; adds Organic Search Overview, Keyword Research, Rank Tracker, Site Audit & Backlinks; AI Brand Visibility with 150 tracked prompts, Sentiment Analysis, Citation Analysis, AI Traffic. Rank-tracker keyword and audit page limits not published. |
| Competitive Intel, SEO & AEO & Ads | 1 User | 6 months of historical data; 500 monthly data credits; everything above plus Ad Intelligence (Creative & Campaign Insights, Search & Display Insights, Advertiser Demand Signals, Ad Spend). |
| Businesses & Enterprises (custom) | not published | Contact sales ('Talk to sales'). Lists up to 37 months of history, 100+ country-level coverage, AI Studio, AI Agents, APIs, data feeds, MCP, SSO and managed services. |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Strengths and drawbacks
What you get
- Traffic and engagement estimates for any website are the core of every plan
- Keyword research, rank tracking, site audit, backlinks and AI search visibility on the SEO plan
- Ad intelligence on the top self-serve plan
What holds it back
- SEO tools start on the second self-serve plan, not the entry plan
- Rank tracker keyword limits and site audit limits are not published
- Self-serve plans include 3 to 6 months of history; longer history needs a business contract
- Switching to yearly billing means emailing support
The verdict
Similarweb answers a different question from most SEO suites: how much traffic competitors get and where it comes from. If you need that, nothing else on this site covers it as fully. If you mainly need keyword research and rank tracking, a dedicated SEO suite costs less and publishes its limits.
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Similarweb compared with its rivals on price
Each row shows the cheapest plan that publishes its site and keyword limits, so the prices compare like with like.
| Tool | Price of that plan | Sites or projects | Tracked keywords | Full comparison |
|---|---|---|---|---|
| Similarweb | $199/mo | not published | not published | This page |
| SemrushSEO plan | £113.40/mo | 5 | 500 | Semrush vs Similarweb |
Prices are shown in the currency each vendor published. Swipe sideways to see every column.