Category by category
| Category | Semrush | Moz Pro |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Stronger | – |
| Keywords | Stronger | – |
| Ease of use | – | Stronger |
| Starting price | from £113.40/mo | from $49/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Semrush spans SEO, PPC, content marketing, social and local SEO modules. Moz focuses on core SEO research with a narrower toolset
- Backlinks
- Both maintain their own link indexes. Our call favours Semrush's backlink toolset for breadth of analysis, based on published features; Moz's Link Explorer is centred on its authority metrics
- Keywords
- Semrush offers more keyword research tools, including the Keyword Magic Tool and SERP feature data. Our call favours Semrush on published features
- Pricing
- Cheapest paid plans: Semrush £113.40/mo, Moz Pro $49/mo. The vendors publish prices in different currencies, so neither is called cheaper here. Plan limits are in the tables below.
- Ease of use
- Moz has a simpler interface. Semrush has many modules, so expect a longer learning period
Side by side
| Detail | Semrush | Moz Pro |
|---|---|---|
| Cheapest paid plan | SEO, £113.40/mo | Starter, $49/mo |
| Paid plans | 3 | 4 |
| Sites or projects (that plan) | 5 | 1 |
| Tracked keywords (that plan) | 500 | not published |
| Other limits (that plan) | Basic keyword research and competitor analysis; AI search tracking | Entry-level plan for a single website |
| Free plan | Yes | not published |
| Free trial | 7 days, card needed | not published |
| Currency shown | GBP | USD |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Semrush and Moz Pro cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Semrush | Moz Pro |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | SEO: £1,140.84 | Standard: $950 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | SEO: £1,140.84 | Medium: $1,719 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Limits not published | Large: $2,868 |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Semrush and Moz Pro plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Semrush SEO | £113.40 | £95.07 | 5 | 500 | not published |
| Semrush Starter | £161.25 | £133.84 | 5 | 500 | not published |
| Semrush Pro+ | £242.28 | £201.09 | 15 | 1,500 | not published |
| Moz Pro Starter | $49 | not published | 1 | not published | not published |
| Moz Pro Standard | $99 | $79 | 3 | 300 | 1 |
| Moz Pro Medium | $179 | $143 | 10 | 1,500 | 2 |
| Moz Pro Large | $299 | $239 | 25 | 3,000 | 3 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Prices read from vendor site; some terms not published thereSemrush: prices read from semrush.com on . Shown in GBP as the vendor displayed it; not converted.
- Prices read from vendor site; some terms not published thereMoz Pro: prices read from moz.com on .
Semrush Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
No Black Friday offer from Semrush has been found on its own site for 2024 or 2025.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Moz Pro Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Last confirmed offer (2024): up to 36% off Moz Pro for one year (branded a Cyber Sale) (new sign-ups). Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Semrush if
You need a comprehensive platform covering SEO, PPC, and content, or you want broad keyword research tooling
Semrush plans and catchesPick Moz Pro if
You rely heavily on the DA metric, want a simpler interface, or have a straightforward workflow
Moz Pro plans and catchesThe verdict
Moz was one of the earliest SEO software brands, and its Domain Authority metric is still widely quoted. Our view, based on published features, is that Semrush now offers more: broader keyword tooling, PPC and content modules, and more ways to analyse competitors in a similar price tier.