Semrush
An all-in-one SEO and marketing suite covering research, audits and content
Best for: Agencies and serious marketers who need everything in one platform and can justify the investment
8 tools compared
SEO Tool Coupons & Discount Codes Tools 2026
This page collects coupons, codes and trial offers we have found published for major SEO tools. It is not a complete list, and offers change often, so confirm any code at the vendor's checkout: the vendor sets eligibility and the amount. Some tools charge less per month on annual billing, others run seasonal deals, and a few publish coupon codes. We also point out where a 'deal' is just the normal price presented as a promotion.
Black Friday 2026: see every SEO tool vendor's Black Friday offer, from the vendor's own announcement.
The tools, one by one
Mangools
Beautiful keyword research tools that don't need a manual
Best for: Bloggers, niche site builders, and freelancers who want keyword research without the Semrush price tag
KeySearch
No-frills keyword research for bloggers on a budget
Best for: New bloggers and niche site builders who want to keep their SEO tool budget as small as possible
SE Ranking
Affordable all-in-one SEO platform that punches above its weight
Best for: Small agencies and freelancers who want Semrush-like features at a lower price
Serpstat
Growth hacking SEO platform with strong competitor analysis
Best for: Budget-conscious SEOs who want all-in-one features without the Semrush price tag
Morningscore
Gamified SEO tool designed to make SEO approachable
Best for: Small business owners and marketing managers who find traditional SEO tools overwhelming
WriterZen
AI-powered content workflow from keyword research to finished article
Best for: Content creators who want an end-to-end workflow from keyword research to AI-assisted draft
Moz Pro
Long-established SEO suite behind the Domain Authority metric
Best for: SEOs who value the DA metric and want a familiar, established platform with strong educational resources
Feature coverage
| Feature | Semrush | Mangools | KeySearch | SE Ranking | Serpstat | Morningscore | WriterZen | Moz Pro |
|---|---|---|---|---|---|---|---|---|
| Keyword research | Included | Included | Included | Included | Included | Included | Included | Included |
| Backlink analysis | Included | Included | Not included | Included | Included | Included | Not included | Included |
| Rank tracking | Included | Included | Included | Included | Included | Included | Not included | Included |
| Site audit | Included | Not included | Not included | Included | Included | Included | Not included | Included |
| Content tools | Included | Not included | Included | Included | Not included | Not included | Included | Not included |
| Competitor analysis | Included | Included | Included | Included | Included | Included | Not included | Included |
| Local SEO | Included | Not included | Not included | Included | Not included | Not included | Not included | Included |
| Reporting | Included | Not included | Not included | Included | Included | Included | Not included | Included |
| White-label reports | Included | Not included | Not included | Included | Not included | Not included | Not included | Not included |
| API access | Included | Not included | Not included | Included | Included | Not included | Not included | Included |
Coverage as recorded in our tool data; depth varies by plan. Swipe sideways to see every tool.
- Prices read from vendor site; some terms not published thereSemrush: prices read from semrush.com on . Shown in GBP as the vendor displayed it; not converted.
- Checked on vendor siteMangools: prices read from mangools.com on .
- Checked on vendor siteKeySearch: prices read from keysearch.co on .
- Checked on vendor siteSE Ranking: prices read from seranking.com on . Shown in GBP as the vendor displayed it; not converted.
- Checked on vendor siteSerpstat: prices read from serpstat.com on .
- Checked on vendor siteMorningscore: prices read from morningscore.io on .
- Prices read from vendor site; some terms not published thereWriterZen: prices read from writerzen.net on .
- Prices read from vendor site; some terms not published thereMoz Pro: prices read from moz.com on .