Yoast SEO is the plugin that introduced millions of WordPress users to on-page SEO. It's reliable, well-documented, and the free version covers the basics for most sites. But in 2026, Rank Math offers more features for less money. Here's an honest look at who should still choose Yoast.
Best for
WordPress site owners who want the simplest possible SEO plugin setup
Skip it if
You want the best feature-to-price ratio: Rank Math offers more for less
Yoast SEO Black Friday 2026
Coming, no terms yet. Yoast’s Black Friday page says its biggest sale is coming, with no terms yet. (yoast.com)
Last confirmed offer (2025): 30% off everything. Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Yoast SEO pricing plans
| Plan | Billed monthly | Billed yearly, per month | Year 1 total, monthly billing | Year 1 total, yearly billing |
|---|---|---|---|---|
| Yoast SEO (free) | Free | not published | Free | Free |
| Yoast SEO Premium | not published | £9.90 | not published | £118.80 |
| Yoast WooCommerce SEO | not published | £14.90 | not published | £178.80 |
First-year figures are list prices before tax, add-ons or extra seats. "Not published" means the vendor's page did not show that option; it is not assumed to be free. Swipe sideways to see every column.
Not sure which plan covers your sites and keywords? Use the plan finder
- Prices read from vendor site; some terms not published thereYoast SEO: prices read from yoast.com on . Shown in GBP as the vendor displayed it; not converted.
What can make it cost more
- Prices are in pounds, billed yearly and exclude VAT. One subscription covers one site.
| Plan | Other published limits |
|---|---|
| Yoast SEO (free) | not published |
| Yoast SEO Premium | 1 website/domain per subscription; includes Local, News, Video SEO plugins and 1 Google Docs add-on seat |
| Yoast WooCommerce SEO | 1 website/domain per subscription; includes everything in Yoast SEO Premium |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Strengths and drawbacks
What you get
- Established brand with extensive documentation and community support
- Free version covers basic on-page SEO for most small sites
- Highly beginner-friendly with simple traffic-light scoring system
What holds it back
- Free version limited to 1 focus keyword per page: Rank Math gives multiple for free
- Schema and redirect features that are free in Rank Math require Premium in Yoast
The verdict
Yoast is reliable and well-documented but has fallen behind Rank Math on value. The free version is fine for basic sites; Premium is overpriced compared to alternatives.
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Yoast SEO compared with its rivals on price
Each row shows the cheapest plan that publishes its site and keyword limits, so the prices compare like with like.
| Tool | Price of that plan | Sites or projects | Tracked keywords | Full comparison |
|---|---|---|---|---|
| Yoast SEO | £9.90/mo, yearly | not published | not published | This page |
| Rank Math ProPRO plan | €7.99/mo, yearly | Unlimited personal websites (no client sites) | 500 | Rank Math Pro vs Yoast SEO |
Prices are shown in the currency each vendor published. Swipe sideways to see every column.