Moz was once a default recommendation for anyone starting in SEO, and DA became a widely used authority metric. Since then, Semrush has expanded its suite and Ahrefs has built out its backlink data, and in our view Moz has not kept pace on breadth. Here is how the plans compare and who should still choose it. The plan table on this page shows current prices and the date they were checked.
Best for
SEOs who value the DA metric and want a familiar, established platform with strong educational resources
Skip it if
You want the most data or features for your money: Semrush and SE Ranking both offer more
Moz Pro Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Last confirmed offer (2024): up to 36% off Moz Pro for one year (branded a Cyber Sale) (new sign-ups). Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Moz Pro pricing plans
| Plan | Billed monthly | Billed yearly, per month | Year 1 total, monthly billing | Year 1 total, yearly billing |
|---|---|---|---|---|
| Starter | $49 | not published | $588 | not published |
| Standard | $99 | $79 | $1,188 | $950 |
| Medium | $179 | $143 | $2,148 | $1,719 |
| Large | $299 | $239 | $3,588 | $2,868 |
First-year figures are list prices before tax, add-ons or extra seats. "Not published" means the vendor's page did not show that option; it is not assumed to be free. Swipe sideways to see every column.
Not sure which plan covers your sites and keywords? Use the plan finder
- Prices read from vendor site; some terms not published thereMoz Pro: prices read from moz.com on .
What can make it cost more
- The $49 Starter plan covers a single website and has no yearly price shown.
- The yearly figures are what Moz bills for the first year.
| Plan | Projects or sites | Tracked keywords | Users included | Audit or crawl allowance | Other published limits |
|---|---|---|---|---|---|
| Starter | 1 | not published | not published | not published | Entry-level plan for a single website |
| Standard | 3 | 300 | 1 | 400K pages crawled/month | 150 tracked AI prompts; 3 AI visibility dashboards |
| Medium | 10 | 1,500 | 2 | 2M pages crawled/month | 300 tracked AI prompts; 6 AI visibility dashboards |
| Large | 25 | 3,000 | 3 | 5M pages crawled/month | 600 tracked AI prompts; 12 AI visibility dashboards |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Strengths and drawbacks
What you get
- Domain Authority (DA) is a widely recognised authority metric
- MozBar Chrome extension is a well-known free SEO browser tool
What holds it back
- In our view Semrush and Ahrefs now offer broader features and data
- Keyword research data is less extensive than larger competitors
- No content optimisation tools built in. You'll need Surfer or similar alongside it
The verdict
Moz was a category leader for years, but in our view Semrush and Ahrefs now offer more features and data. For new users, SE Ranking or Semrush often offer better value.
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Moz Pro compared with its rivals on price
Each row shows the cheapest plan that publishes its site and keyword limits, so the prices compare like with like.
| Tool | Price of that plan | Sites or projects | Tracked keywords | Full comparison |
|---|---|---|---|---|
| Moz ProStarter plan | $49/mo | 1 | not published | This page |
| SemrushSEO plan | £113.40/mo | 5 | 500 | Semrush vs Moz Pro |
| AhrefsLite plan | £99/mo | 5 non-verified, unlimited verified | 750 | Ahrefs vs Moz Pro |
| SE RankingCore plan | £95/mo | 10 | 2,000 | SE Ranking vs Moz Pro |
| SerpstatTeam plan | $129/mo | Unlimited | 50,000 position checks/month (page also shows 99,999) | Serpstat vs Moz Pro |
| Majestic | £39.99/mo | not published | not published | Moz Pro vs Majestic |
| UbersuggestIndividual plan | £29/mo | 1 | 125 per project | Ubersuggest vs Moz Pro |
Prices are shown in the currency each vendor published. Swipe sideways to see every column.