It breaks down how the plans are structured, what you get (and do not get) on each, and whether Ahrefs is worth the premium over cheaper alternatives. Ahrefs is built around backlink data, with keyword research, site audit and content tools alongside, so the comparisons that matter most are with Semrush and with budget suites such as SE Ranking. If you only need data on your own site, Ahrefs Webmaster Tools is a free starting point. The plan table on this page shows current prices and the date they were checked.
Best for
SEO professionals whose work centres on backlink analysis and who want detailed link data
Skip it if
You need PPC data, social monitoring or local SEO features: Semrush covers those, Ahrefs does not
Ahrefs Black Friday 2026
No Black Friday deal, per the vendor. Ahrefs says it does not run one-off discounts or seasonal specials, including Black Friday and Cyber Monday. (help.ahrefs.com)
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Ahrefs pricing plans
| Plan | Billed monthly | Billed yearly, per month | Year 1 total, monthly billing | Year 1 total, yearly billing |
|---|---|---|---|---|
| Starter | £23 | not published | £276 | not published |
| Lite | £99 | £83 | £1,188 | £990 |
| Standard | £199 | £166 | £2,388 | £1,990 |
| Advanced | £359 | £299 | £4,308 | £3,590 |
First-year figures are list prices before tax, add-ons or extra seats. "Not published" means the vendor's page did not show that option; it is not assumed to be free. Swipe sideways to see every column.
Not sure which plan covers your sites and keywords? Use the plan finder
- Prices read from vendor site; some terms not published thereAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted.
What can make it cost more
- Prices are in pounds as Ahrefs displayed them to a UK visitor.
- Extra users and pay-as-you-go usage are charged on top of the plan price.
- Ahrefs does not give refunds in general, and says it never runs discounts.
| Plan | Projects or sites | Tracked keywords | Users included | Audit or crawl allowance | Other published limits |
|---|---|---|---|---|---|
| Starter | not published | not published | not published | not published | not published |
| Lite | 5 non-verified, unlimited verified | 750 | 1 | 100,000 crawl credits/month | Up to 2 extra users at £32/mo each; 150 AI prompt checks/month; 6 months history |
| Standard | 20 non-verified, unlimited verified | 2,000 | 1 | 500,000 crawl credits/month | Up to 5 extra users at £48/mo each; 300 AI prompt checks/month; 2 years history |
| Advanced | 50 non-verified, unlimited verified | 5,000 | 1 | 1,500,000 crawl credits/month | Up to 10 extra users at £64/mo each; 600 AI prompt checks/month; 5 years history |
"Not published" means we did not find the limit on the vendor's pricing page; it does not mean zero or unlimited. Swipe sideways to see every column.
Strengths and drawbacks
What you get
- Built around backlink data, with link discovery and link history central to the product
- Content Explorer is useful for finding link-worthy content ideas and outreach targets
- The interface is relatively easy to navigate compared with larger suites, so most reports are quick to find
What holds it back
- No built-in PPC research, social media monitoring, or local SEO tools. It's purely organic SEO
- Check which support channels your plan includes before buying, as response times can vary
The verdict
Ahrefs is built around backlink data, so it suits people for whom link research is the main activity. Our view: choose it if links matter most to your work.
Some vendor links may earn this site a commission. It never changes your price. How this site is paid for.
Ahrefs compared with its rivals on price
Each row shows the cheapest plan that publishes its site and keyword limits, so the prices compare like with like.
| Tool | Price of that plan | Sites or projects | Tracked keywords | Full comparison |
|---|---|---|---|---|
| AhrefsLite plan | £99/mo | 5 non-verified, unlimited verified | 750 | This page |
| SemrushSEO plan | £113.40/mo | 5 | 500 | Ahrefs vs Semrush |
| Moz ProStarter plan | $49/mo | 1 | not published | Ahrefs vs Moz Pro |
| UbersuggestIndividual plan | £29/mo | 1 | 125 per project | Ubersuggest vs Ahrefs |
| Majestic | £39.99/mo | not published | not published | Ahrefs vs Majestic |
| MangoolsBasic plan | $61/mo | not published | 200 | Mangools vs Ahrefs |
| SE RankingCore plan | £95/mo | 10 | 2,000 | SE Ranking vs Ahrefs |
Prices are shown in the currency each vendor published. Swipe sideways to see every column.