Category by category
| Category | Mangools | Semrush |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | Even | Even |
| Ease of use | Stronger | – |
| Starting price | from $61/mo | from £113.40/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Semrush adds PPC, content marketing, social media, and local SEO tools. Mangools covers keyword research, basic backlinks, and rank tracking only
- Backlinks
- Semrush offers a full backlink research toolset. Mangools' LinkMiner works for basic checks. Our call favours Semrush on published features
- Keywords
- KWFinder is more intuitive; Semrush offers more keyword tools and SERP context. For finding good keywords both are capable, so our call is a tie
- Pricing
- Cheapest paid plans: Mangools $61/mo, Semrush £113.40/mo. The vendors publish prices in different currencies, so neither is called cheaper here. Plan limits are in the tables below.
- Ease of use
- Mangools does fewer things and presents them clearly. Semrush has many modules, so expect a longer learning period
Side by side
| Detail | Mangools | Semrush |
|---|---|---|
| Cheapest paid plan | Basic, $61/mo | SEO, £113.40/mo |
| Paid plans | 3 | 3 |
| Sites or projects (that plan) | not published | 5 |
| Tracked keywords (that plan) | 200 | 500 |
| Other limits (that plan) | 100 keyword research requests/24h; 100k backlinks/month; 20 site analyses/24h; no extra seats; weekly rank updates | Basic keyword research and competitor analysis; AI search tracking |
| Free plan | Yes | Yes |
| Free trial | not published | 7 days, card needed |
| Money-back guarantee | 48-hour money-back guarantee (full refund within 48 hours of payment; not for 2 consecutive subscriptions) | not published |
| Currency shown | USD | GBP |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Mangools and Semrush cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Mangools | Semrush |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Basic: $452.40 | SEO: £1,140.84 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | Limits not published | SEO: £1,140.84 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Limits not published | Limits not published |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Mangools and Semrush plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Mangools Basic | $61 | $37.70 | not published | 200 | not published |
| Mangools Premium | $81 | $52.70 | not published | 700 | not published |
| Mangools Agency | $141 | $97.70 | not published | 1,500 | not published |
| Semrush SEO | £113.40 | £95.07 | 5 | 500 | not published |
| Semrush Starter | £161.25 | £133.84 | 5 | 500 | not published |
| Semrush Pro+ | £242.28 | £201.09 | 15 | 1,500 | not published |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Checked on vendor siteMangools: prices read from mangools.com on .
- Prices read from vendor site; some terms not published thereSemrush: prices read from semrush.com on . Shown in GBP as the vendor displayed it; not converted.
Mangools Black Friday 2026
Coming, no terms yet. Mangools’ Black Friday page says a deal is coming, with an email sign-up and no terms yet. (mangools.com)
Last confirmed offer (2024): 35% lifetime discount on all plans. Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Semrush Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
No Black Friday offer from Semrush has been found on its own site for 2024 or 2025.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Mangools if
Your workflow is mainly keyword research and basic rank tracking, and you want to keep costs low
Mangools plans and catchesPick Semrush if
You need PPC data, content tools, advanced competitor analysis, or manage multiple clients with reporting
Semrush plans and catchesThe verdict
Mangools vs Semrush is really a question of workflow scope. Mangools is built around KWFinder, a quick and simple keyword tool. Semrush is the tool for competitor PPC data, content gap analysis and client reporting. If you can only justify one and need breadth, our call is Semrush. If your SEO work is primarily keyword research and basic tracking, Mangools is the smarter spend.