Category by category
| Category | Semrush | Serpstat |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Stronger | – |
| Keywords | Stronger | – |
| Ease of use | Stronger | – |
| Starting price | from £113.40/mo | from $129/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Semrush adds PPC research, content marketing tools, social tools and market intelligence (.Trends) that Serpstat does not match on published features
- Backlinks
- Both maintain their own link indexes. Our call favours Semrush's backlink toolset for depth of analysis, based on published features
- Keywords
- Semrush offers more keyword research tools and SERP context. Serpstat's keyword clustering is a standout feature in its own right
- Pricing
- Cheapest paid plans: Semrush £113.40/mo, Serpstat $129/mo. The vendors publish prices in different currencies, so neither is called cheaper here. Plan limits are in the tables below.
- Ease of use
- In our view Semrush has the more polished interface and fuller documentation. Serpstat's interface is functional but clunky in places
Side by side
| Detail | Semrush | Serpstat |
|---|---|---|
| Cheapest paid plan | SEO, £113.40/mo | Team, $129/mo |
| Paid plans | 3 | 3 |
| Sites or projects (that plan) | 5 | Unlimited |
| Tracked keywords (that plan) | 500 | 50,000 position checks/month (page also shows 99,999) |
| Users included (that plan) | not published | 3 |
| Audit or crawl allowance (that plan) | not published | 150,000 pages to audit |
| Other limits (that plan) | Basic keyword research and competitor analysis; AI search tracking | 500 searches/day; 1,500 AI Visibility checks/month; API access |
| Free plan | Yes | No |
| Free trial | 7 days, card needed | 7 days, card needed |
| Currency shown | GBP | USD |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Semrush and Serpstat cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Semrush | Serpstat |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | SEO: £1,140.84 | Team: $1,200 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | SEO: £1,140.84 | Team: $1,200 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Limits not published | Team: $1,200 |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Semrush and Serpstat plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Semrush SEO | £113.40 | £95.07 | 5 | 500 | not published |
| Semrush Starter | £161.25 | £133.84 | 5 | 500 | not published |
| Semrush Pro+ | £242.28 | £201.09 | 15 | 1,500 | not published |
| Serpstat Team | $129 | $100 | Unlimited | 50,000 position checks/month (page also shows 99,999) | 3 |
| Serpstat Team x2 | $209 | $169 | Unlimited | 100,000 position checks/month | 6 |
| Serpstat Agency | $499 | $410 | Unlimited | 500,000 position checks/month | 30 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Prices read from vendor site; some terms not published thereSemrush: prices read from semrush.com on . Shown in GBP as the vendor displayed it; not converted.
- Checked on vendor siteSerpstat: prices read from serpstat.com on .
Semrush Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
No Black Friday offer from Semrush has been found on its own site for 2024 or 2025.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Serpstat Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Semrush if
You need PPC data alongside SEO, want the most comprehensive feature set, or need deep keyword research tooling
Semrush plans and catchesPick Serpstat if
You want all-in-one SEO features in a lower price tier, or you specifically value keyword clustering
Serpstat plans and catchesThe verdict
Serpstat is easy to overlook next to Semrush. Its keyword clustering feature groups related keywords into content clusters automatically, which can save planning time. On published features, its backlink toolset is lighter than Semrush's and the interface is less polished, but it sits in a lower price tier. If you do not run PPC campaigns and do not need content marketing tools, Serpstat covers the core SEO job.