Category by category
| Category | Serpstat | Moz Pro |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Even | Even |
| Keywords | Stronger | – |
| Ease of use | – | Stronger |
| Starting price | from $129/mo | from $49/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Serpstat offers keyword clustering and competitor analysis that Moz does not match on published features. Moz is broader in some areas (local SEO) but shallower overall, in our view
- Backlinks
- Both offer lighter backlink toolsets than Ahrefs or Semrush. Moz's Link Explorer is more polished; Serpstat covers similar ground. Our call is a tie
- Keywords
- Serpstat's keyword clustering and grouping tools go further than Moz's keyword research features. Our call favours Serpstat on published features
- Pricing
- Cheapest paid plans: Serpstat $129/mo, Moz Pro $49/mo. Moz Pro has the lower entry price. Plan limits are in the tables below.
- Ease of use
- Moz has a cleaner, simpler interface with thorough documentation. Serpstat is functional but less polished
Side by side
| Detail | Serpstat | Moz Pro |
|---|---|---|
| Cheapest paid plan | Team, $129/mo | Starter, $49/mo |
| Paid plans | 3 | 4 |
| Sites or projects (that plan) | Unlimited | 1 |
| Tracked keywords (that plan) | 50,000 position checks/month (page also shows 99,999) | not published |
| Users included (that plan) | 3 | not published |
| Audit or crawl allowance (that plan) | 150,000 pages to audit | not published |
| Other limits (that plan) | 500 searches/day; 1,500 AI Visibility checks/month; API access | Entry-level plan for a single website |
| Free plan | No | not published |
| Free trial | 7 days, card needed | not published |
| Currency shown | USD | USD |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Serpstat and Moz Pro cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Serpstat | Moz Pro |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Team: $1,200 | Standard: $950 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | Team: $1,200 | Medium: $1,719 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Team: $1,200 | Large: $2,868 |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Serpstat and Moz Pro plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Serpstat Team | $129 | $100 | Unlimited | 50,000 position checks/month (page also shows 99,999) | 3 |
| Serpstat Team x2 | $209 | $169 | Unlimited | 100,000 position checks/month | 6 |
| Serpstat Agency | $499 | $410 | Unlimited | 500,000 position checks/month | 30 |
| Moz Pro Starter | $49 | not published | 1 | not published | not published |
| Moz Pro Standard | $99 | $79 | 3 | 300 | 1 |
| Moz Pro Medium | $179 | $143 | 10 | 1,500 | 2 |
| Moz Pro Large | $299 | $239 | 25 | 3,000 | 3 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Checked on vendor siteSerpstat: prices read from serpstat.com on .
- Prices read from vendor site; some terms not published thereMoz Pro: prices read from moz.com on .
Serpstat Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Moz Pro Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Last confirmed offer (2024): up to 36% off Moz Pro for one year (branded a Cyber Sale) (new sign-ups). Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Serpstat if
You want more keyword features and clustering for content strategy at competitive pricing
Serpstat plans and catchesPick Moz Pro if
DA metric is important for your reporting, or you want a simpler, well-documented tool
Moz Pro plans and catchesThe verdict
Serpstat and Moz both compete against Semrush and Ahrefs with narrower products. Between the two, our view is that Serpstat offers more on published features: the keyword clustering feature is distinctive, and a limited free plan (when offered) lets you test with no commitment. Moz's advantages are the widely referenced DA metric and a simpler interface. Pick based on which of those specific advantages matters to you.