Category by category
| Category | Serpstat | Ahrefs |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | – | Stronger |
| Ease of use | – | Stronger |
| Starting price | from $129/mo | from £23/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Ahrefs has Content Explorer and deep research tools. Serpstat has keyword clustering and competitor analysis; our call favours Ahrefs on research depth
- Backlinks
- Ahrefs is built around backlink research and presents its live link index as a core strength. Serpstat's backlink module is lighter. Our call favours Ahrefs on published features
- Keywords
- Ahrefs supports more search engines and deeper keyword metrics. Serpstat's keyword clustering is a genuine differentiator. Our call favours Ahrefs overall
- Pricing
- Cheapest paid plans: Serpstat $129/mo, Ahrefs £23/mo. The vendors publish prices in different currencies, so neither is called cheaper here. Plan limits are in the tables below.
- Ease of use
- In our view Ahrefs has the more modern interface. Serpstat's is functional but clunky in places
Side by side
| Detail | Serpstat | Ahrefs |
|---|---|---|
| Cheapest paid plan | Team, $129/mo | Starter, £23/mo |
| Paid plans | 3 | 4 |
| Cheapest plan with published limits | Team, $129/mo | Lite, £99/mo |
| Sites or projects (that plan) | Unlimited | 5 non-verified, unlimited verified |
| Tracked keywords (that plan) | 50,000 position checks/month (page also shows 99,999) | 750 |
| Users included (that plan) | 3 | 1 |
| Audit or crawl allowance (that plan) | 150,000 pages to audit | 100,000 crawl credits/month |
| Other limits (that plan) | 500 searches/day; 1,500 AI Visibility checks/month; API access | Up to 2 extra users at £32/mo each; 150 AI prompt checks/month; 6 months history |
| Free plan | No | Yes |
| Free trial | 7 days, card needed | not published |
| Money-back guarantee | not published | No refunds in general; a monthly subscription may be refunded if the service has not been used |
| Currency shown | USD | GBP |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Serpstat and Ahrefs cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Serpstat | Ahrefs |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Team: $1,200 | Lite: £990 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | Team: $1,200 | Lite: £990 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Team: $1,200 | Limits not published |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Serpstat and Ahrefs plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Serpstat Team | $129 | $100 | Unlimited | 50,000 position checks/month (page also shows 99,999) | 3 |
| Serpstat Team x2 | $209 | $169 | Unlimited | 100,000 position checks/month | 6 |
| Serpstat Agency | $499 | $410 | Unlimited | 500,000 position checks/month | 30 |
| Ahrefs Starter | £23 | not published | not published | not published | not published |
| Ahrefs Lite | £99 | £83 | 5 non-verified, unlimited verified | 750 | 1 |
| Ahrefs Standard | £199 | £166 | 20 non-verified, unlimited verified | 2,000 | 1 |
| Ahrefs Advanced | £359 | £299 | 50 non-verified, unlimited verified | 5,000 | 1 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Checked on vendor siteSerpstat: prices read from serpstat.com on .
- Prices read from vendor site; some terms not published thereAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted.
Serpstat Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Ahrefs Black Friday 2026
No Black Friday deal, per the vendor. Ahrefs says it does not run one-off discounts or seasonal specials, including Black Friday and Cyber Monday. (help.ahrefs.com)
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Serpstat if
You want all-in-one SEO at a budget price and value keyword clustering for content planning
Serpstat plans and catchesPick Ahrefs if
Backlink research is a significant part of your workflow, or you want detailed keyword difficulty metrics
Ahrefs plans and catchesThe verdict
Serpstat vs Ahrefs comes down to budget versus research depth. Backlink research is the core of the Ahrefs product, and on published features it goes considerably deeper than Serpstat's backlink module. For teams focused on keyword research and content planning, though, Serpstat's clustering feature earns its keep, and its lower price tier is meaningful. Our view: if backlinks are central to your work, spend the extra on Ahrefs.