Category by category
| Category | KeySearch | Serpstat |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | – | Stronger |
| Ease of use | Stronger | – |
| Starting price | from $24/mo | from $129/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Serpstat covers keyword research, backlinks, rank tracking, site audit, and keyword clustering. KeySearch is primarily keyword research with basic rank tracking
- Backlinks
- Serpstat has a dedicated backlink analysis module. KeySearch has minimal backlink capability
- Keywords
- Serpstat's keyword database is larger and its clustering feature is a genuine differentiator. KeySearch's data is functional but smaller scale
- Pricing
- Cheapest paid plans: KeySearch $24/mo, Serpstat $129/mo. KeySearch has the lower entry price. Plan limits are in the tables below.
- Ease of use
- KeySearch's focused interface is simpler for pure keyword research. Serpstat has more features which adds complexity
Side by side
| Detail | KeySearch | Serpstat |
|---|---|---|
| Cheapest paid plan | Starter, $24/mo | Team, $129/mo |
| Paid plans | 2 | 3 |
| Sites or projects (that plan) | not published | Unlimited |
| Tracked keywords (that plan) | 80 | 50,000 position checks/month (page also shows 99,999) |
| Users included (that plan) | not published | 3 |
| Audit or crawl allowance (that plan) | 2K audited pages/month | 150,000 pages to audit |
| Other limits (that plan) | 200 keyword searches/day; 5K AI credits/month; no Foresight | 500 searches/day; 1,500 AI Visibility checks/month; API access |
| Free plan | No | No |
| Free trial | 7 days | 7 days, card needed |
| Currency shown | USD | USD |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What KeySearch and Serpstat cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | KeySearch | Serpstat |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Pro: $480 | Team: $1,200 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | Limits not published | Team: $1,200 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Limits not published | Team: $1,200 |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every KeySearch and Serpstat plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| KeySearch Starter | $24 | $20 | not published | 80 | not published |
| KeySearch Pro | $48 | $40 | not published | 200 | not published |
| Serpstat Team | $129 | $100 | Unlimited | 50,000 position checks/month (page also shows 99,999) | 3 |
| Serpstat Team x2 | $209 | $169 | Unlimited | 100,000 position checks/month | 6 |
| Serpstat Agency | $499 | $410 | Unlimited | 500,000 position checks/month | 30 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Checked on vendor siteKeySearch: prices read from keysearch.co on .
- Checked on vendor siteSerpstat: prices read from serpstat.com on .
KeySearch Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Serpstat Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick KeySearch if
Budget is critical and keyword research is your only immediate need.
KeySearch plans and catchesPick Serpstat if
You need a proper all-in-one SEO platform with backlinks, site audit, and keyword clustering
Serpstat plans and catchesThe verdict
KeySearch and Serpstat are in different weight classes. For bloggers who only need keyword research, KeySearch wins on value. For anyone who also needs backlinks, audits, or reporting, Serpstat is the right choice.