Category by category
| Category | Ahrefs | Moz Pro |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Stronger | – |
| Keywords | Stronger | – |
| Ease of use | Stronger | – |
| Starting price | from £23/mo | from $49/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Ahrefs offers Site Explorer, Content Explorer and Keywords Explorer with detailed workflows. Moz covers a similar range of areas with less depth per tool, in our view
- Backlinks
- Ahrefs is built around backlink research and presents its live link index as a core strength. Moz's Link Explorer is centred on DA research. Our call favours Ahrefs on published features
- Keywords
- Ahrefs' Keywords Explorer supports several search engines beyond Google and shows detailed difficulty and click metrics. Our call favours Ahrefs on published features
- Pricing
- Cheapest paid plans: Ahrefs £23/mo, Moz Pro $49/mo. The vendors publish prices in different currencies, so neither is called cheaper here. Plan limits are in the tables below.
- Ease of use
- In our view Ahrefs has the more modern interface. Moz is functional but feels dated in places
Side by side
| Detail | Ahrefs | Moz Pro |
|---|---|---|
| Cheapest paid plan | Starter, £23/mo | Starter, $49/mo |
| Paid plans | 4 | 4 |
| Cheapest plan with published limits | Lite, £99/mo | Starter, $49/mo |
| Sites or projects (that plan) | 5 non-verified, unlimited verified | 1 |
| Tracked keywords (that plan) | 750 | not published |
| Users included (that plan) | 1 | not published |
| Audit or crawl allowance (that plan) | 100,000 crawl credits/month | not published |
| Other limits (that plan) | Up to 2 extra users at £32/mo each; 150 AI prompt checks/month; 6 months history | Entry-level plan for a single website |
| Free plan | Yes | not published |
| Money-back guarantee | No refunds in general; a monthly subscription may be refunded if the service has not been used | not published |
| Currency shown | GBP | USD |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Ahrefs and Moz Pro cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Ahrefs | Moz Pro |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Lite: £990 | Standard: $950 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | Lite: £990 | Medium: $1,719 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Limits not published | Large: $2,868 |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Ahrefs and Moz Pro plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Ahrefs Starter | £23 | not published | not published | not published | not published |
| Ahrefs Lite | £99 | £83 | 5 non-verified, unlimited verified | 750 | 1 |
| Ahrefs Standard | £199 | £166 | 20 non-verified, unlimited verified | 2,000 | 1 |
| Ahrefs Advanced | £359 | £299 | 50 non-verified, unlimited verified | 5,000 | 1 |
| Moz Pro Starter | $49 | not published | 1 | not published | not published |
| Moz Pro Standard | $99 | $79 | 3 | 300 | 1 |
| Moz Pro Medium | $179 | $143 | 10 | 1,500 | 2 |
| Moz Pro Large | $299 | $239 | 25 | 3,000 | 3 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Prices read from vendor site; some terms not published thereAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted.
- Prices read from vendor site; some terms not published thereMoz Pro: prices read from moz.com on .
Ahrefs Black Friday 2026
No Black Friday deal, per the vendor. Ahrefs says it does not run one-off discounts or seasonal specials, including Black Friday and Cyber Monday. (help.ahrefs.com)
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Moz Pro Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Last confirmed offer (2024): up to 36% off Moz Pro for one year (branded a Cyber Sale) (new sign-ups). Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Ahrefs if
Backlink analysis is a core part of your workflow, or you want detailed keyword difficulty and click metrics
Ahrefs plans and catchesPick Moz Pro if
You want to evaluate a tool before committing, or your clients care deeply about Domain Authority
Moz Pro plans and catchesThe verdict
Moz pioneered much of what buyers now expect from SEO software, and Domain Authority remains a widely quoted metric. On published features, Ahrefs now offers more depth, particularly for backlink research, which is the focus of its product. Moz's appeal is a simpler interface and its authority metrics.