Category by category
| Category | Ahrefs | Majestic |
|---|---|---|
| Features | Stronger | – |
| Backlinks | Even | Even |
| Keywords | Stronger | – |
| Ease of use | Stronger | – |
| Starting price | from £23/mo | from £39.99/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Ahrefs covers keyword research, content exploration, rank tracking and site audit. Majestic is a link-intelligence specialist
- Backlinks
- Ahrefs presents its live link index as a core strength. Majestic offers Trust Flow, Topical Trust Flow and a Historic Index. Our call is a tie: each suits different link research needs
- Keywords
- Ahrefs has full keyword research capabilities. Majestic is a link-intelligence tool and is not built for keyword research
- Pricing
- Cheapest paid plans: Ahrefs £23/mo, Majestic £39.99/mo. Ahrefs has the lower entry price. Plan limits are in the tables below.
- Ease of use
- In our view Ahrefs has the more modern interface. Majestic's interface is functional but dated and harder to navigate
Side by side
| Detail | Ahrefs | Majestic |
|---|---|---|
| Cheapest paid plan | Starter, £23/mo | Lite, £39.99/mo |
| Paid plans | 4 | 3 |
| Cheapest plan with published limits | Lite, £99/mo | Lite, £39.99/mo |
| Sites or projects (that plan) | 5 non-verified, unlimited verified | not published |
| Tracked keywords (that plan) | 750 | not published |
| Users included (that plan) | 1 | 1 |
| Audit or crawl allowance (that plan) | 100,000 crawl credits/month | not published |
| Other limits (that plan) | Up to 2 extra users at £32/mo each; 150 AI prompt checks/month; 6 months history | 1 million analysis units; Fresh Index; no full API |
| Free plan | Yes | not published |
| Money-back guarantee | No refunds in general; a monthly subscription may be refunded if the service has not been used | 7-day money-back guarantee for new customers on Lite and Pro (first ever subscription) |
| Currency shown | GBP | GBP |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Ahrefs and Majestic cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Ahrefs | Majestic |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Lite: £990 | Limits not published |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | Lite: £990 | Limits not published |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Limits not published | Limits not published |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Ahrefs and Majestic plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Ahrefs Starter | £23 | not published | not published | not published | not published |
| Ahrefs Lite | £99 | £83 | 5 non-verified, unlimited verified | 750 | 1 |
| Ahrefs Standard | £199 | £166 | 20 non-verified, unlimited verified | 2,000 | 1 |
| Ahrefs Advanced | £359 | £299 | 50 non-verified, unlimited verified | 5,000 | 1 |
| Majestic Lite | £39.99 | £33.33 | not published | not published | 1 |
| Majestic Pro | £79.99 | £66.66 | not published | not published | 1 |
| Majestic API | £319.99 | £266.66 | not published | not published | 5 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Prices read from vendor site; some terms not published thereAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted.
- Checked on vendor siteMajestic: prices read from majestic.com on . Shown in GBP as the vendor displayed it; not converted.
Ahrefs Black Friday 2026
No Black Friday deal, per the vendor. Ahrefs says it does not run one-off discounts or seasonal specials, including Black Friday and Cyber Monday. (help.ahrefs.com)
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Majestic Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Ahrefs if
You need backlinks alongside keyword research, rank tracking, and content analysis, in other words a complete SEO tool
Ahrefs plans and catchesPick Majestic if
You're a link building specialist who needs Trust Flow metrics and historic backlink data, and you already have other tools for keywords
Majestic plans and catchesThe verdict
Majestic is the specialist's choice, which is both its strength and its limitation. Trust Flow is a distinctive metric that Ahrefs does not replicate, and link auditors often use Majestic alongside a full suite on penalty investigations. It works best as a second tool. For anyone who wants one subscription covering their SEO needs, our call is Ahrefs. Majestic makes sense in specific scenarios: deep link audits, penalty recovery, and when you need Topical Trust Flow data.