Category by category
| Category | Ubersuggest | Ahrefs |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | – | Stronger |
| Ease of use | Stronger | – |
| Starting price | from £29/mo | from £23/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Ahrefs has Site Explorer, Content Explorer and professional keyword research. Ubersuggest covers the basics with less depth in each area
- Backlinks
- Ahrefs is built around backlink research and presents its live link index as a core strength. Ubersuggest's backlink reports are more basic. Our call favours Ahrefs on published features
- Keywords
- Ahrefs' Keywords Explorer supports several search engines beyond Google with detailed difficulty and click metrics. In our view, Ubersuggest's difficulty scores are best treated as a rough guide
- Pricing
- Cheapest paid plans: Ubersuggest £29/mo, Ahrefs £23/mo. Ahrefs has the lower entry price. Plan limits are in the tables below.
- Ease of use
- Ubersuggest is simpler and more tutorial-led. Ahrefs is clean and modern but assumes you know what you're doing
Side by side
| Detail | Ubersuggest | Ahrefs |
|---|---|---|
| Cheapest paid plan | Individual, £29/mo | Starter, £23/mo |
| Paid plans | 3 | 4 |
| Cheapest plan with published limits | Individual, £29/mo | Lite, £99/mo |
| Sites or projects (that plan) | 1 | 5 non-verified, unlimited verified |
| Tracked keywords (that plan) | 125 per project | 750 |
| Users included (that plan) | 1 | 1 |
| Audit or crawl allowance (that plan) | 1,000 page scans/project | 100,000 crawl credits/month |
| Other limits (that plan) | 150 searches/day; 250 monthly credits; 2 AI articles/month | Up to 2 extra users at £32/mo each; 150 AI prompt checks/month; 6 months history |
| Free plan | Yes | Yes |
| Free trial | 7 days | not published |
| Money-back guarantee | No; lifetime purchases are final and non-refundable (7-day free trial on monthly plans instead) | No refunds in general; a monthly subscription may be refunded if the service has not been used |
| Currency shown | GBP | GBP |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Ubersuggest and Ahrefs cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Ubersuggest | Ahrefs |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Individual: £192 | Lite: £990 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | No published plan covers this | Lite: £990 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | No published plan covers this | Limits not published |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Ubersuggest and Ahrefs plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Ubersuggest Individual | £29 | £16 | 1 | 125 per project | 1 |
| Ubersuggest Business | £49 | £27.17 | 7 | 150 per project | 2 |
| Ubersuggest Enterprise | £99 | £54.75 | 15 | 300 per project | 5 |
| Ahrefs Starter | £23 | not published | not published | not published | not published |
| Ahrefs Lite | £99 | £83 | 5 non-verified, unlimited verified | 750 | 1 |
| Ahrefs Standard | £199 | £166 | 20 non-verified, unlimited verified | 2,000 | 1 |
| Ahrefs Advanced | £359 | £299 | 50 non-verified, unlimited verified | 5,000 | 1 |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Checked on vendor siteUbersuggest: prices read from app.neilpatel.com and ubersuggest.com on . Shown in GBP as the vendor displayed it; not converted.
- Prices read from vendor site; some terms not published thereAhrefs: prices read from ahrefs.com on . Shown in GBP as the vendor displayed it; not converted.
Ubersuggest Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Last confirmed offer (2024): yearly bundle with AnswerThePublic, 5 months free. Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Ahrefs Black Friday 2026
No Black Friday deal, per the vendor. Ahrefs says it does not run one-off discounts or seasonal specials, including Black Friday and Cyber Monday. (help.ahrefs.com)
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Ubersuggest if
You're a complete beginner on a tight budget who just wants to understand keyword research basics
Ubersuggest plans and catchesPick Ahrefs if
You need reliable data for backlink analysis, keyword research, or competitor intelligence at a professional level
Ahrefs plans and catchesThe verdict
Ubersuggest and Ahrefs are not really competing for the same user. Ahrefs is what you buy when SEO is central to your work. Ubersuggest is a tool for learning. Backlink research shows the gap most clearly: it is the core of the Ahrefs product, while Ubersuggest offers a lighter view. The main case for Ubersuggest over Ahrefs is budget, and in that case it is also worth comparing other budget keyword tools such as Mangools.