Category by category
| Category | Ubersuggest | Semrush |
|---|---|---|
| Features | – | Stronger |
| Backlinks | – | Stronger |
| Keywords | – | Stronger |
| Ease of use | Stronger | – |
| Starting price | from £29/mo | from £113.40/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Semrush has PPC research, content tools, competitive intelligence and local SEO. Ubersuggest covers the basics, with lighter PPC and content tooling
- Backlinks
- Semrush offers a deeper backlink toolset. Our call favours it for link research, based on published features; Ubersuggest's backlink reports are more basic
- Keywords
- Semrush offers more keyword research tools and SERP context. In our editorial view, Ubersuggest's difficulty scores are best treated as a rough guide in competitive niches
- Pricing
- Cheapest paid plans: Ubersuggest £29/mo, Semrush £113.40/mo. Ubersuggest has the lower entry price. Plan limits are in the tables below.
- Ease of use
- Ubersuggest's interface is simpler and less intimidating, with Neil Patel tutorial content built around its features
Side by side
| Detail | Ubersuggest | Semrush |
|---|---|---|
| Cheapest paid plan | Individual, £29/mo | SEO, £113.40/mo |
| Paid plans | 3 | 3 |
| Sites or projects (that plan) | 1 | 5 |
| Tracked keywords (that plan) | 125 per project | 500 |
| Users included (that plan) | 1 | not published |
| Audit or crawl allowance (that plan) | 1,000 page scans/project | not published |
| Other limits (that plan) | 150 searches/day; 250 monthly credits; 2 AI articles/month | Basic keyword research and competitor analysis; AI search tracking |
| Free plan | Yes | Yes |
| Free trial | 7 days | 7 days, card needed |
| Money-back guarantee | No; lifetime purchases are final and non-refundable (7-day free trial on monthly plans instead) | not published |
| Currency shown | GBP | GBP |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Ubersuggest and Semrush cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Ubersuggest | Semrush |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Individual: £192 | SEO: £1,140.84 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | No published plan covers this | SEO: £1,140.84 |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | No published plan covers this | Limits not published |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Ubersuggest and Semrush plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Ubersuggest Individual | £29 | £16 | 1 | 125 per project | 1 |
| Ubersuggest Business | £49 | £27.17 | 7 | 150 per project | 2 |
| Ubersuggest Enterprise | £99 | £54.75 | 15 | 300 per project | 5 |
| Semrush SEO | £113.40 | £95.07 | 5 | 500 | not published |
| Semrush Starter | £161.25 | £133.84 | 5 | 500 | not published |
| Semrush Pro+ | £242.28 | £201.09 | 15 | 1,500 | not published |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Checked on vendor siteUbersuggest: prices read from app.neilpatel.com and ubersuggest.com on . Shown in GBP as the vendor displayed it; not converted.
- Prices read from vendor site; some terms not published thereSemrush: prices read from semrush.com on . Shown in GBP as the vendor displayed it; not converted.
Ubersuggest Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Last confirmed offer (2024): yearly bundle with AnswerThePublic, 5 months free. Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Semrush Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
No Black Friday offer from Semrush has been found on its own site for 2024 or 2025.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Ubersuggest if
You're brand new to SEO, on a strict budget, or want to learn the basics without being overwhelmed
Ubersuggest plans and catchesPick Semrush if
You need professional-grade data for client work, competitor research, or making real investment decisions
Semrush plans and catchesThe verdict
This comparison is less about features and more about where you are in your SEO journey. Ubersuggest is a learning tool at a budget price. Semrush is a professional suite with a broad feature set. A common path is to start on a budget tool, then move to a suite like Semrush once data depth starts to limit decisions. If Ubersuggest's lifetime plan is available when you buy, it can make sense while you are testing the waters, but expect to outgrow it if SEO becomes client work.