Category by category
| Category | Morningscore | Mangools |
|---|---|---|
| Features | Even | Even |
| Backlinks | – | Stronger |
| Keywords | – | Stronger |
| Ease of use | Stronger | – |
| Starting price | from $69/mo | from $61/mo |
Category calls are editorial judgements, not lab test results. Swipe sideways if the table is cut off.
- Features
- Both cover keyword research, rank tracking, and basic backlinks. Morningscore adds guided missions and SEO health scoring; Mangools has more refined individual tools
- Backlinks
- Mangools' LinkMiner is a more dedicated backlink research tool than Morningscore's basic backlink data
- Keywords
- KWFinder's data quality and SERP analysis is more reliable than Morningscore's keyword database, which trades depth for accessibility
- Pricing
- Cheapest paid plans: Morningscore $69/mo, Mangools $61/mo. Mangools has the lower entry price. Plan limits are in the tables below.
- Ease of use
- Morningscore's gamified interface with missions and health scores is genuinely more approachable for non-technical users than any other tool
Side by side
| Detail | Morningscore | Mangools |
|---|---|---|
| Cheapest paid plan | Lite, $69/mo | Basic, $61/mo |
| Paid plans | 4 | 3 |
| Sites or projects (that plan) | 3 | not published |
| Tracked keywords (that plan) | 100 | 200 |
| Users included (that plan) | 2 | not published |
| Audit or crawl allowance (that plan) | 250 pages limit; 5 full page scans/month | not published |
| Other limits (that plan) | 10 tracked AI prompts; 100 AI credits | 100 keyword research requests/24h; 100k backlinks/month; 20 site analyses/24h; no extra seats; weekly rank updates |
| Free plan | not published | Yes |
| Free trial | 14 days | not published |
| Money-back guarantee | not published | 48-hour money-back guarantee (full refund within 48 hours of payment; not for 2 consecutive subscriptions) |
| Currency shown | USD | USD |
| Prices checked | 31 Oct 2026 | 31 Oct 2026 |
"Not published" means the vendor's pricing page did not show it on the check date; it is not assumed to be zero or unlimited. Swipe sideways to see both tools.
What Morningscore and Mangools cost for the same workload
The cheapest plan on each tool whose published limits cover the workload, and what the first year costs at list price. Yearly billing is used where the vendor publishes it.
| Workload | Morningscore | Mangools |
|---|---|---|
| 1 site, 100 tracked keywords, 1 userSolo blogger or one business site | Lite: $690 | Basic: $452.40 |
| 5 sites, 500 tracked keywords, 1 userFreelancer with a few clients | Business: $990 | Limits not published |
| 15 sites, 1,500 tracked keywords, 2 usersSmall agency | Pro: $1,590 | Limits not published |
"Limits not published" means the vendor's pricing page did not list a limit needed to judge the plan. Try your own numbers in the plan finder.
Every Morningscore and Mangools plan
| Plan | Billed monthly | Billed yearly, per month | Sites or projects | Tracked keywords | Users |
|---|---|---|---|---|---|
| Morningscore Lite | $69 | $57.50 | 3 | 100 | 2 |
| Morningscore Business | $99 | $82.50 | 10 | 500 | 4 |
| Morningscore Pro | $159 | $132.50 | 30 | 2,000 | 10 |
| Morningscore Premium | $299 | $249.17 | 100 | 5,000 | 20 |
| Mangools Basic | $61 | $37.70 | not published | 200 | not published |
| Mangools Premium | $81 | $52.70 | not published | 700 | not published |
| Mangools Agency | $141 | $97.70 | not published | 1,500 | not published |
Prices are shown in the currency each vendor published, before tax. Swipe sideways to see every column.
- Checked on vendor siteMorningscore: prices read from morningscore.io on .
- Checked on vendor siteMangools: prices read from mangools.com on .
Morningscore Black Friday 2026
Not announced yet. Black Friday is Friday 27 November and Cyber Monday is Monday 30 November.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Mangools Black Friday 2026
Coming, no terms yet. Mangools’ Black Friday page says a deal is coming, with an email sign-up and no terms yet. (mangools.com)
Last confirmed offer (2024): 35% lifetime discount on all plans. Source.
Checked 31 Oct 2026. Every SEO tool's Black Friday offer.
Which should you pick?
Pick Morningscore if
Keyword research quality matters and you want the most reliable data for content and niche site decisions
Morningscore plans and catchesPick Mangools if
You're a business owner or marketing manager who finds traditional SEO tools overwhelming and wants guided, bite-sized tasks
Mangools plans and catchesThe verdict
Morningscore and Mangools solve the same core problem, affordable SEO tools for non-enterprise users, in completely different ways. Mangools is the clean, focused research tool for people who know what SEO metrics mean. Morningscore is the gamified guide for people learning, with missions that turn findings into tasks. Small business owners who find KWFinder intimidating may get further with Morningscore's mission system. The choice depends on your relationship with SEO as a discipline.