Serpstat vs Moz Pro — Which Is Better in 2026?
Quick Verdict
Serpstat offers more for less. Choose Moz only if you specifically need DA metrics or want the longest free trial available.
| Category | Serpstat | Moz Pro |
|---|---|---|
| Features | Winner | — |
| Backlinks | Tie | Tie |
| Keywords | Winner | — |
| Pricing | Winner | — |
| Ease of Use | — | Winner |
| Support | — | Winner |
| Price (from) | $59/mo | $49/mo |
| Rating | 4.2/5 | 4.1/5 |
features
Serpstat covers keyword clustering and competitor analysis at a depth Moz doesn't match. Moz's toolset is broader in some areas (local SEO) but shallower overall
backlinks
Both have modest backlink databases compared to Ahrefs/Semrush. Moz's Link Explorer is more polished; Serpstat covers similar ground
keywords
Serpstat's keyword clustering and grouping tools are ahead of what Moz offers. Moz's keyword research has fallen behind competitors in database size
pricing
Serpstat Individual at $50/mo (annual) with a free plan available. Moz Starter at $39/mo (annual) is cheaper, but Standard ($79/mo) is the real entry point
ease of_use
Moz has a cleaner, simpler interface that's well-documented. Serpstat is functional but the UI is less polished
support
Moz's 30-day free trial is the industry's most generous. Serpstat's 7-day trial plus free plan is decent but doesn't match Moz's trial length
Which Should You Pick?
Pick Serpstat if:
You want more keyword features and clustering for content strategy at competitive pricing
Pick Moz Pro if:
DA metric is important for your reporting, or you want the industry's longest free trial to evaluate a tool thoroughly
Our Take
Both Serpstat and Moz are in a difficult position — they're competing against Semrush and Ahrefs with less data and smaller teams. Between the two, Serpstat has kept pace better. The keyword clustering feature is genuinely innovative, and the free plan means zero risk to test. Moz's advantage is the DA metric (still universally used) and the 30-day trial that no other tool matches. Pick based on which of those specific advantages matters to you.