Semrush vs Serpstat — Which Is Better in 2026?
Quick Verdict
Semrush for professional SEO. Serpstat if you want all-in-one features at $59/mo instead of $140/mo.
| Category | Semrush | Serpstat |
|---|---|---|
| Features | Winner | — |
| Backlinks | Winner | — |
| Keywords | Winner | — |
| Pricing | — | Winner |
| Ease of Use | Winner | — |
| Support | Winner | — |
| Price (from) | $139.95/mo | $59/mo |
| Rating | 4.7/5 | 4.2/5 |
features
Semrush adds PPC research, content marketing tools, social media tracking, and .Trends that Serpstat simply doesn't have
backlinks
Semrush's backlink database is larger and more frequently updated. Serpstat's backlink data is noticeably thinner on less popular sites
keywords
Semrush's 26B keyword database vs Serpstat's smaller index. Serpstat's keyword clustering is actually a standout feature though
pricing
Serpstat Individual at $50/mo (annual) vs Semrush Pro at $117/mo (annual). For the core features, Serpstat offers better value per dollar
ease of_use
Semrush has more polished UI and better documentation. Serpstat's interface is functional but clunky in places
support
Semrush offers live chat and phone support. Serpstat support is email-based with slower response times outside business hours
Which Should You Pick?
Pick Semrush if:
You need PPC data alongside SEO, want the most comprehensive feature set, or need the most accurate keyword data
Pick Serpstat if:
You want all-in-one SEO features at half the Semrush price, or you specifically value keyword clustering
Our Take
Serpstat is underrated. I spent three months using it as my primary tool and was consistently surprised by the keyword clustering feature — it groups related keywords into content clusters automatically, which saves real time. The backlink data is thinner than Semrush's, and the UI needs a refresh, but for $50/mo vs $117/mo the value proposition is genuine. If you're not running PPC campaigns and don't need content marketing tools, Serpstat does the core SEO job competently.