Semrush vs Moz Pro — Which Is Better in 2026?
Quick Verdict
Semrush wins on almost every metric. Moz's only real advantages are the 30-day free trial and the DA metric that everyone still uses.
| Category | Semrush | Moz Pro |
|---|---|---|
| Features | Winner | — |
| Backlinks | Winner | — |
| Keywords | Winner | — |
| Pricing | — | Winner |
| Ease of Use | — | Winner |
| Support | — | Winner |
| Price (from) | $139.95/mo | $49/mo |
| Rating | 4.7/5 | 4.1/5 |
features
Semrush has 50+ tools including PPC, content marketing, social media, and local SEO. Moz covers the basics but hasn't kept pace
backlinks
Semrush's backlink database has grown significantly. Moz's Link Explorer is solid but smaller, and misses more recent links
keywords
Semrush has 26B+ keywords vs Moz's significantly smaller database. Semrush also provides better SERP feature data
pricing
Moz Starter at $39/mo (annual) undercuts Semrush Pro at $117/mo. But Moz Starter is so limited (50 queries/mo) it barely counts
ease of_use
Moz has a simpler, less overwhelming interface. Semrush's breadth creates a steep learning curve for new users
support
Moz's support team is consistently well-rated. The 30-day trial also means more time to get properly onboarded
Which Should You Pick?
Pick Semrush if:
You need a comprehensive platform covering SEO, PPC, and content. Or you want the largest keyword database
Pick Moz Pro if:
You rely heavily on the DA metric, want the longest free trial in the industry (30 days), or have a simpler workflow
Our Take
I've used both tools since 2019. Moz was the dominant player when I started, and I have genuine affection for it. But the honest truth is that Semrush has lapped it. The keyword database is bigger, the feature set is broader, and for the same money you get significantly more tool. Moz's 30-day trial is still the best in the industry — use it to pull your data, then decide if you need all that or if SE Ranking at half the price covers your actual workflow.