Moz Pro vs Semrush — Which Is Better in 2026?
Quick Verdict
Semrush for professional SEO work. Moz if you specifically need DA metrics or want the industry's most generous free trial.
| Category | Moz Pro | Semrush |
|---|---|---|
| Features | — | Winner |
| Backlinks | — | Winner |
| Keywords | — | Winner |
| Pricing | Winner | — |
| Ease of Use | Winner | — |
| Support | Winner | — |
| Price (from) | $49/mo | $139.95/mo |
| Rating | 4.1/5 | 4.7/5 |
features
Semrush adds PPC research, content marketing tools, .Trends intelligence, and social monitoring. Moz covers the SEO basics but hasn't expanded at the same pace
backlinks
Semrush's backlink database is larger and more current. Moz's Link Explorer is respected for DA but trails on comprehensive link research
keywords
Semrush's 26B+ keyword database and Keyword Magic Tool significantly outperform Moz's smaller database and fewer research features
pricing
Moz Standard at $79/mo (annual) vs Semrush Pro at $117.33/mo (annual). Moz is cheaper, though Semrush offers more features for the higher price
ease of_use
Moz's simpler interface is less overwhelming. Semrush's 50+ tools create a steeper learning curve for new users
support
Moz's 30-day free trial is the industry's most generous — Semrush only offers 7 days. Moz's community and educational resources are excellent
Which Should You Pick?
Pick Moz Pro if:
You need DA metrics for client reporting, want a simpler interface, or want the longest free trial to evaluate thoroughly
Pick Semrush if:
You need the most comprehensive feature set including PPC data, content tools, and the largest keyword database
Our Take
Moz was the top tool for years — Rand Fishkin's community building and the DA metric established it as the default. But Semrush has outpaced Moz significantly on features and data over the past five years. The DA metric still matters, but Semrush has its own authority metrics and a better overall package. The 30-day trial is Moz's genuine differentiator — use it to export all your data and run full audits before deciding.